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The World Pet Association (WPA), the trade organization that hosts the SUPERZOO trade show, revealed this year’s New Product Showcase Award winners at a ceremony held at the Show Floor Talks stage on Aug. 14.
First place and runner-up winners were awarded in 11 categories: dog, cat, bird, aquatic, herptile (reptile and amphibian), grooming, farm and feed (including equine), small animal, accessory and gifts, point of purchase displays (shelf, freestanding units), and Judges Award for new-to-market pet product. A panel of eight retail industry experts from Pets+ America’s Coolest Winners, served as this year’s judges.