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Choolip's Berry Good Milk is a vitamin-infused pet milk for cats and dogs and its lactose-free formula supports everything from urinary health and digestive wellness to joint function. This antibiotic-free, grain-free, gluten-free formula is rich in CoQ10, DHA/EPA and cranberry extract, delivering more than just healthy hydration support.
The vet-formulated pet milk is safe for pets that are lactose intolerant, and it's easy to add to pet food bowls, use to soften kibble, place in a dish and microwave for a warm treat, or freeze to create a satisfying treat. The milky product can also make a frothy snack resembling decadent desserts or cafe drinks thanks to its format.
At SuperZoo 2024, North America's largest marketplace for the pet industry, Choolip won the New Product Showcase Award.
Trend Themes
1. Vitamin-infused Pet Nutrition - This trend emphasizes the incorporation of essential vitamins and nutrients in pet food products, enhancing overall pet health and wellness.
2. Lactose-free Pet Products - Increasing demand for lactose-free alternatives caters to pets with dietary restrictions, offering safer and more inclusive food options.
3. Functional Pet Treats - Functional treats designed to address specific health concerns, such as urinary health or joint function, provide targeted health benefits.
Industry Implications
1. Pet Food and Beverages - This industry is evolving to include a diverse range of nutrient-enriched and dietary-specific products for pets.
2. Veterinary Health Products - There is a growing market for veterinary-approved, health-boosting consumables that ensure pets receive appropriate nutritional benefits.
3. Pet Specialty Retail - Retailers are expanding their inventory to offer innovative and specialized pet products that cater to unique health and dietary needs.
